◼︎ The Outfit Brand Refresh ◼︎ 
◼︎ The Outfit ◼︎ 

Client: The Outfit

London based content studio The Output were looking to refresh their brand. They came to me to design and deliver an animated toolkit that would help them do this. The brief was a motion designer’s dream; to create something fun and playful using geometric shapes, while at the same time keep stay true to the minimalism of their house style.

I loved their colour palette and knew where we wanted to take this right from the outset. I also knew the perfect tool to use to achieve this: the Motion Boutique plug in for After Effects. I used this to create a dynamic suite of idents full of kinetic movement and personality. They were a joy to work on and my client loved the result.

◼︎ Concept artwork ◼︎ 



 Client: The Outfit

Art direction, design & animation: Estelle Baylis Design

Selected Works

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Appleby OffshoreAnimated Infographic


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