Client: The Outfit
London based content studio The Output were looking to refresh their brand. They came to me to design and deliver an animated toolkit that would help them do this. The brief was a motion designer’s dream; to create something fun and playful using geometric shapes, while at the same time keep stay true to the minimalism of their house style.
I loved their colour palette and knew where we wanted to take this right from the outset. I also knew the perfect tool to use to achieve this: the Motion Boutique plug in for After Effects. I used this to create a dynamic suite of idents full of kinetic movement and personality. They were a joy to work on and my client loved the result.
Client: The Outfit
Art direction, design & animation: Estelle Baylis Design
Selected Works
SCRMBrand design
Appleby OffshoreAnimated Infographic
Exporting is GreatAnimation
IG&HAnimation
Kinetic ConsultingBrand Animation
AudiblePromotion
LandroverAnimation
Lewis SilkinBrand animation
CMS International LawBrand animation
The OutfitBrand animation
GenerationBrand animation
BP Energy OutlookExplainer film