SpecialisedHGV is a training organisation for HGV drivers. Initally we were approached to design a logo for one its subsidiaries, SpecialisedCRM. After a workshop with their team and some exploratory work around their brand, it became clear that something more was needed.
We could see that, if SpecialisedCRM was going to stand out from its competitors, we not only needed to modernise its look and feel, but also do something that made it stand out from the wider Specialised brand.
On our recommendation, the company’s name was changed to SCRM. We then redesigned their logo and other brand assets. We also created a brand framework to enable their in-house team to update existing applications, including those for email marketing, as well as their Powerpoint templates and Word documents.
This was a just the beginning of an ongoing relationship which sees us continuing to provide art direction as their brand and applications continue to evolve.
Creative direction & design: Estelle Baylis Design
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