Bluetooth tracking devices like the Tile have become an increasingly popular part of everyday life, helping us find our keys, wallets or other valuables when we mislay them. Now Landrover have become the first people to integrate a Tile into a car.

I was asked by Foxtrot Papa to help them create a commercial to advertise this innovation. The deadline was, as ever, pretty tight, meaning close collaboration with their design team was essential. In fact, once we’d come up with an overall style, the tight turn around meant we ended up having to create each scene as we went along. This approach clearly paid off; the advert has already had 37,000 views on YouTube.

Bluetooth tracking devices like the Tile have become an increasingly popular part of everyday life, helping us find our keys, wallets or other valuables when we mislay them. Now Landrover have become the first people to integrate a Tile into a car.

We were asked by Foxtrot Papa to help them create a commercial to advertise this innovation. The deadline was, as ever, pretty tight, meaning close collaboration with their design team was essential. In fact, once we’d come up with an overall style, the tight turn around meant we ended up having to create each scene as we went along. This approach clearly paid off; the advert has already had 37,000 views on YouTube.