Publishing agency Bookollective asked me to oversee the entire production of an animation for one of their clients, IG&H, the leading independent business consulting firm in the Netherlands. The brief was to create an infographic-style animation which would help their customers understand how IG&H can help them stay relevant in an ever-changing digital landscape.
After working with Bookollective to create the script for the animation, I then brought it to life on screen. This meant not just doing the design and production of the animation, but also the creation of the sound track, something that involved directing the voice-over and creating the sound design in-house.
The film’s entire duration favoured keeping things simple. Whilst this helped inform our minimalist approach, a desire to inject a strong sense of personality and style into the animation was just as important.
Creative direction, animation & production: Estelle Baylis Design
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