The Outfit - Animating Brand Toolkit

Client: The Outfit
Producer: Luke Glenn
Creative Director: Niall Murdoch
Motion Design Director & Animation - Estelle Baylis

Working closely with the lovely team at The Outfit, I was given the wonderful opportunity of creating an animated toolkit for their brand refresh. As The Outfit create entertainment-led advertising, the brief was to be fun and playful as well as honour their minimalist style. All created within After Effects using a combination of shape layer and Newton's Motion Boutique tools. These will be used across a variety of channels and platforms.

Hide Content