BBC4 Brand

Redbeemedia created for BBC4
Design & animation: Estelle Baylis

The brief for the redesign was to keep the end board simple and less restrictive than the previous version (the screen split into four quadrants, a little like a slice of Battenberg!). As the quadrant used the centre point of screen as it’s division point, I put forward the idea of keeping that centre point and rotating our rectangular shapes around it. During the meeting with then controller, George Entwhistle, I successfully convinced him it would to work, and it did! Beautifully as a transition in and out of picture as well and a more simpler background to overlay the end board information.

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