Agency: Red Bee Media
Design & Art Direction: Estelle Baylis
We were given the brief of designing the promotional graphic trailer for the BBC Darwin Season. My idea for the visual treatment was centred around the big bang theory whereby the animation would be an explosion of evolutionary imagery. At the time I was very inspired by photograms having been to a few exhibitions on the technique and I knew that the x-ray quality would lend itself perfectly to the dark universe in which our imagery appears. Below the final film are the original research and style frames created for the client to represent how the final treatment would look.